Corporate film about the manufacturing process of medical technology
The Berlin based aap Implantate AG develops and produces medical products for traumatology
aap Implantate AG is an internationally active company based in Berlin that deals with the development and production of medical devices, especially in the field of traumatology. Here at the Berlin site, anatomical plating systems and a variety of different cannulated screws with the highest quality requirements are manufactured.
Implants for German and international healthcare
aap's products are sold internationally and made directly available to the healthcare sector in Germany. aap Implantate AG regularly offered guided tours in the production facilities in Berlin Tempelhof to interested customers. But since the COVID19 pandemic, this has not been possible. The medical technology company asked us to produce a corporate film. It is intended to be used to tour the workshops of aap virtually and on the screen.
The development process of medical devices in the focus of our filming productionFor the shooting of the corporate film, our camera team spent a day in the various departments of the production site and documented the production of the plating systems and the cannulated screws. The process of creating the plating systems is particularly impressive. The starting material is a meter-long titanium rod, which is cut to length in the first step and from which the perforated plates are then extracted. Further steps are concerned with the optimal quality improvement through polishing, measuring, cleaning and disinfection. At the end of the process is the sterile packaging of medical devices.
Filming and post-production always hand in hand
Instead of an off-text, spoken by a professional speaker, the customer decided to have animated panels. They describe the complex production processes as well as the machines and materials used. These panels, whose place in the finished film had not yet been determined, always had to be considered in the carding of the film shots and were a small challenge for our cameraman in some production departments.
⬇︎ Video stills with examples of the boards for the corporate film medical technology ⬇︎
Focusing on the high quality criteria by recording macros in our studio
Although the implants are made of titanium, they are incredibly fine and soft, their weight is extremely low. This is an important topic for aap and so we decided to make this extraordinary quality visible. In our studio we therefore stage a selection of different products of the aap Implantate AG. Here our Nikon Z6 with a macro lens and an external Atoms Ninja V recorder was used, which is small and flexible. So we were able to realize very unusual settings.
With these shots we start the film. Thus, it is possible for the spectators to see right at the beginning which products are produced during the tour through the production halls. Because in the corporate film it takes some time before the finished product is seen. Also at the end of the video, products from aap are shown. Here it is mainly tools manufactured by aap that serve the optimal insertion of the implants into the body of the patients inside.