Why the corporate video is at the heart of modern annual reports

Die Berichtsmanufaktur commissioned us to produce three corporate image videos for the annual report of Berlin-based real estate company berlinovo

An annual report is a company's calling card. But while dry tables used to dominate, forward-thinking companies today rely on emotion. For our client berlinovo (on behalf of Hamburg-based Berichtsmanufaktur), we demonstrated how high-quality corporate video production elevates the digital annual report to a new level.

Authenticity Builds Trust

Rather than relying on professional presenters, we let berlinovo's executives speak for themselves. Why? Because closeness is created through authenticity. In modern corporate video production, the human element is a decisive factor for success. We show the faces behind the figures – in personal interviews that combine professional expertise with individual personality.

Our Approach: Craftsmanship Meets Strategy

To seamlessly integrate the films into the corporate design, we worked together with Berichtsmanufaktur to develop a specific visual language (masks, dividers and animations). This ensures a high level of recognition and underlines the professional character of the brand.

• Atmospheric tone: The interviews were recorded without video, as we wanted to use only the audio from the client's management team to structure the films.
• Animations and graphics: All three corporate films feature a narrow graphic frame that reinforces the cohesion between the films. Key figures and data are displayed prominently on screen, visually reinforcing the client's desired messages.
• Visual variety: Using the Sony FX6 and drones, we captured imagery that goes beyond the purely informational and reflects the spirit of the company.