What are the most important aspects of a corporate video?
Your corporate video should be between two and a maximum of five minutes long. Beyond that, it becomes difficult to hold viewers' attention permanently.
Use music, because music gives pictures and spoken text the emotional foundation that turns your video into great cinema. Impressive, emotional and royalty-free music doesn't cost a fortune.
We recommend that you have your corporate video produced by a professional film team that has enough experience for distinctive settings but also for good film sound. A corporate video needs modern graphic elements that support your communication strategy. A corporate video can be set to music by a professional voice-over artist or you can tell your story personally – which we would always advise in most cases. The important keywords here: closeness and authenticity!
Authenticity – the most important quality that your corporate video should hav
Remember that agricultural company we mentioned at the beginning? Imagine you are this company. For decades, you have practiced conventional farming. Now you decide to shift your company to organic farming. It's an expensive and lengthy process. But you are determined. What motivated you personally to make this decision? At this point, it’s your call to be the protagonist and voice-over artist. If a professional voice-over artist were to tell your story, you would be giving away a lot of truthfulness. YOU have to tell us your story! YOU have to convince the audience.
On the other hand, there are always corporate videos that do without the personal story of the company owner or without a professional voice-over artist at all. A good example of this is our corporate video for the company aap. The Berlin based company develops and produces medical technology and medical products for traumatology. Using only expressive footage from the production, a dynamic selection of music and explanatory graphic elements, we realized a corporate video that describes the company's care and quality standards in the manufacture of medical products.
Why do we need a corporate video and why should we invest in it?
Nowadays, a corporate video belongs in every marketing package and should not be missing in any successful marketing strategy, because it promotes you and your company. Of course, this also causes costs, but the great and very decisive advantage of a corporate video is that you address your customers personally. With a film tailored to you, a customer dives into your company world and gets to know you and your individual story. Your customers learn what values you represent in your company, get to know your brand and your products.
This creates transparency, credibility and closeness to your target group. You support potential new customers in their decision to choose your company. A good story builds trust. A corporate video is the basis for this.
The use of a corporate film in social networks and on the Internet
People love moving pictures. Every minute, incredible masses of photos and films are uploaded and distributed on the Internet. Instagram, TikTok, Facebook and YouTube provide the platforms for this, and others are sure to follow. The trend of watching videos on the Internet is not stopping, on the contrary, it is constantly increasing. At this point, you may be wondering why you have to do your part and whether this makes sense at all? We answer this question with a clear: Yes!
The only thing that matters is that you stand out from the crowd. To be a lighthouse that generates attention. Need help with this? We’ll be happy to support you with our expertise and show you ways of placing your corporate video in the best possible way on the Internet and in social networks. Want to be seen? That's exactly our job – contact us!