We produce video interviews and video messages. We get to the bottom of things, ask the right questions, and create a themed ambience.
The right place for your interview
A video interview needs a suitable environment with an appropriate background that is not too flat. Finding this requires time, which we always allow for when preparing an interview.
The location should be related to the person being interviewed and the topic or be neutral, but not trivial. For example, it would be trivial to choose a white wall as a background. Placing a houseplant that is supposed to serve as decoration to brighten up the white wall, but only makes it more visible, is not a good decision in our opinion. It is not beautiful and does not fit in with any theme.
Standing or "seated"
The video interview can be a sit-down-discussion with a person, or it can be as simple as conducting the interview standing up. This is more dynamic and allows the interviewes to be more outgoing, more lively and moving. Which of the situations one chooses depends on the subject, the interlocutor or the visual style, which was decided in advance.
Some thoughts you should think about before requesting an interview
In our German blog, we give you detailed tips and techniques on how to master your interview in front of the camera with confidence.
Create the video interview with light
Good light plays a very important role in any video interview. It is often a very time-consuming task, but absolutely necessary, to illuminate the interviewees correctly. Nothing is worse than shadows on the interviewee's face, eyes that are in the dark or an over-radiated background.
A conscious setting of light generates moods and can underline the topic of the interview even more clearly. Light should always be used purposefully. We work with lighting cameraman who use their experience to optimally stage every interview situation.
An example from our everyday life
For a film which focussed on beauty, we planned an TV interview with a cultural scientist. In advance she informed us that she could only offer us a simple, unspectacular office to conduct the interview. So we considered alternatives. Which locations were directly related to the topic of beauty? We found the collection of Antique Sculptures in Berlin. We asked for a filming permission, got it and conducted our interview there. Surrounded by casts of Greek and Roman sculptures, the symbols of beauty, we had found just the right place for our video interview.
Focused, motivated and in a good mood
The mood on the set. Yes, of course that is the basis of every good interview. This does not mean, of course, that you have to laugh all the time, that's what many topics prohibit. But a depressed climate on the set can ruin the whole interview. If the film team does not manage to take the nervousness of excited interviewees, if there is hustle and bustle, restlessness or even oppressive silence, it will affect the interview. We are professionals for a good atmosphere, because that is our priority.
For the most part we conduct our film interviews in a team of two, an editor and a lighting cameraman, who is also responsible for the sound. That means the interview film situation feels a bit more intimate than if we were to appear with a 5-member team. The direct effect of a camera in such a setting should not be underestimated.
We have already experienced many interlocutors in front of the camera, who were able to talk easy and punchy in the preliminary talk on the phone and then in the interview situation in front of the camera were so nervous that we had to take time, to create a suitable and trusting atmosphere. A camera can trigger stress when people are inexperienced.
Our job is to absorb and resolve this stress. We almost always succeed. Sometimes we even manage to get people in front of the camera and have them tell stories about their lives that they could never have imagined. That's one of the biggest compliments our protagonists can pay. We work to ensure that our interviewees are well, that they can open up for the subject and in the best case forget the camera.