Reels and Storys for your social media channels
We produce video content for all your network channels
The popularity and importance of social media channels is now so great that the question for companies, associations, foundations or cultural institutions is no longer whether they want to be represented here, but only how.
Here are a few tips on how to create more effective reels and stories!
Find relevant topics
Let's work together to produce videos, such as reels and stories, that are relevant to your target group and offer you added value. Wondering what that could be?
We'll think about it together, or maybe you already know - all the better!
Convince users with a strong start
How quickly you swipe through the wealth of content on social media channels. Have you ever noticed this yourself?
A captivating, strong start at the beginning of the video increases the chance that the user will stick with your video.
Stories and reels: Better too short than too long!
Numerous studies on media usage behaviour show that short and concise stories or reels are particularly popular with search engine and social media users.
However, it can also be longer if the content is particularly emotional and valuable.
Arouse emotions through good storytelling
Tell a personal story. If not your own, then perhaps that of your customers or partners. Build an emotional connection to your target group with stories about people.
The viewer wants to be taken along
The decisive goal when using social media films in your channels is interaction with the users. Your target group should want to share the videos, comment on them and perhaps even help to create them.
You can achieve this through calls to action or interactive elements such as surveys, opinions or a quiz
Only high quality impresses
Good image and sound quality is the be-all and end-all. This is the only way to impress your viewers and make it clear that you are a professional at what you do.
We have the equipment and experience to ensure this quality.
Optimisation for different platforms and use on mobile devices
Before you commission a social media film for your channels, it is important to decide which final format you prefer or need. This is because social media is used almost exclusively on mobile devices.
Here, the user literally has it in their hands how they hold their smartphone. And: in the vast majority of cases, they use it in portrait format.
Which film format is best suited for our social media video?
The 16:9 or landscape format is the image format that corresponds to human vision. The human field of vision covers an aspect ratio of approximately 3:2, but we humans are comfortable creatures and very often films in 16:9 format are viewed on a smartphone in portrait format. This means that the film is reduced to the smallest possible size. To get around this, you would only have to turn the mobile phone 90 degrees once.
Before you commission a social media film for your channels, it is important to decide which final format you prefer or need. This is because social media is used almost exclusively on mobile devices. Here, the user literally has it in their hands how they hold their smartphone. And: in the vast majority of cases, they use it in portrait format.
If we have not agreed in the preparation and planning phase which distribution channels should be used for your social media film and we have produced the films in the classic 16:9 format, it can happen that a subsequent reformatting leads to completely different image statements. We have used an example to show what this means for your films.
Post reels and stotys regularly!
Post reels and stories regularly! Endeavour to post several times a week. Plan series, for example, to keep your viewers coming back to your channel. We can help you with this!
What to read - subtitles
Subtitles should always be considered. Many users consume their social media content in public spaces and usually without sound. The many colourful, jumping and bouncing subtitles that appear everywhere are the best proof of this.
One video format for all distribution channels?
The format that has now established itself on most social media platforms is the 9:16 format. This is made clear by the introduction of YouTube Shorts. Here, only vertical videos up to 60 seconds long can be uploaded and shared. Of course, the trend towards vertical format videos should not be missed.
But: The specifications of the individual platforms change very quickly. We are very happy to recommend the 1:1 format to our customers, as this makes the best use of the space on the screen, regardless of how the user holds the smartphone.
Videos in 9:16 format can be used on all the major social media platforms for which we produce content. This is of course very attractive for many customers because they can serve several channels with one video.
What could a social media film or a social media web series look like? You can find a few examples here:
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Social media web series for the BAU employers' liability insurance association on the topic of safety in the construction industry with the company declaration
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Social media campaign for the Pro Generika e. V. association on the subject of supply bottlenecks for medicines
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Social media web series for the panels at the European Month of Photography 2020
You can also find more information on this topic in our German BLOG.
Social media series for reels, stories and shorts in portrait format
12-part series of 9:16 portrait format videos for use on the various social media platforms for the Permanent Conference of NS Memorials in the Berlin area.