Event film for the European Generic Association

When an Invitation Has to Be More Than an Email: Opening Film for the 21st EGA Annual Conference, Berlin 2015

The European Generic Association (EGA) wanted to personally invite delegates and decision-makers from across Europe to their 21st Annual Conference – not with a circular, but with real faces, clear messages and the right sense of occasion. Basiliscus Film produced a congress opening film featuring four leading industry figures speaking directly to camera: concise, personal, compelling.

Complex Content. Clear Statements.

Every one of the four statements was built on editorial groundwork. The film's key messages were demanding: biosimilars and generics secure healthcare access for over 500 million Europeans, create more than 160,000 skilled jobs and have reduced treatment costs by an average of 60 percent across seven therapy areas over twelve years. Translating those figures into short, impactful statements – that is the real craft. Writer and director Stephanie Drescher worked with each speaker to develop two versions per statement – straight to camera, no detours.

Berlin as a Cinematic Argument

Only once the editorial framework is in place does the choice of location reveal its full power. Berlin hosts thousands of international congresses, summits and industry events every year. Few cities combine political gravitas, cosmopolitan character and world-class event infrastructure as effortlessly as the German capital.

EGA President Nick Haggar spoke at the Gendarmenmarkt, Bork Bretthauer of Pro Generika e. V. in front of the Brandenburg Gate, Alan Sheppard of IMS Health Europe at the Hilton. Every location an image that speaks for itself – complemented by timelapse footage and atmospheric exterior shots of the city. Berlin was not a backdrop. It was an argument: for openness, political relevance and the pulling power of a congress destination without equal.

The brief: personally invite delegates and decision-makers from across Europe to Berlin. Not by email. But with real faces, at real Berlin locations – compelling, precise, unmistakable.

One Production. No Compromises.

From storyboard development through location management across central Berlin to post-production with colour grading, motion graphics and multilingual titling – everything from a single source. Two versions per statement, bilingual graphics in German and English, HD delivery. As a Berlin-based production company with long-standing experience serving European associations and institutions, we know exactly what it takes to make an invitation film that actually invites.