The Munich-based start-up company Bragi has raised more than €2.5 million on the international crowdfunding platform Kickstarter for its wireless in-ear headphones »The Dash«. This makes it the most successful crowdfunding campaign in Europe to date. However, their invention goes far beyond the functions of normal headphones. The headphones play music, accompany the user as a fitness coach and answer calls – all without cables and packaged in an extravagant design. Almost 16,000 people found this new technology worth supporting. The first devices are due to be launched on the market in January 2015.
Bragi are not the only ones with good ideas and plenty of supporters. There are numerous examples of successful crowdfunding. This provides the market with products that are innovative and sometimes a little crazy, and which would probably never have existed without crowdfunding.
Basiliscus Film has made its way to Munich to introduce some of them. Our camera team meets the team behind »The Dash«. We talk to Managing Director Nikolaj Hviid about his idea and its successful realisation through crowdfunding. We also conduct an interview with Karsten Wenzlaff. He has been involved with crowdfunding for a long time and will categorise it for us.
