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Development and manufacture of medical technology

Corporate film about the production of medical devices for traumatology

The Berlin based company aap Implantate AG develops and produces medical products for traumatology

aap Implantate AG is an internationally active company based in Berlin that deals with the development and production of medical devices, especially in the field of traumatology. Here at the Berlin site, anatomical plating systems and a variety of different cannulated screws with the highest quality requirements are manufactured.

Implants for German and international healthcare

aap's products are sold internationally and made directly available to the healthcare sector in Germany. aap Implantate AG regularly offered guided tours in the production facilities in Berlin Tempelhof to interested customers. But since the COVID19 pandemic, this has not been possible. The medical technology company asked us to produce a corporate film. It is intended to be used to tour the workshops of aap virtually and on the screen.

The development process of medical devices in the focus of our filming production

For the shooting of the corporate film, our camera team spent a day in the various departments of the production site and documented the production of the plating systems and the cannulated screws. The process of creating the plating systems is particularly impressive. The starting material is a meter-long titanium rod, which is cut to length in the first step and from which the perforated plates are then extracted. Further steps are concerned with the optimal quality improvement through polishing, measuring, cleaning and disinfection. At the end of the process is the sterile packaging of medical devices.
titanium rods corporate video
Starting material: The titanium rods cut to length
corporate film perforated plate for traumatology
The result: the smallest and the largest perforated plate for traumatology

Focusing on the high quality criteria by recording macros in our studio

Although the implants are made of titanium, they are incredibly fine and soft, their weight is extremely low. This is an important topic for aap and so we decided to make this extraordinary quality visible. In our studio we therefore stage a selection of different products of the aap Implantate AG. Here our Nikon Z6 with a macro lens and an external Atoms Ninja V recorder was used, which is small and flexible. So we were able to realize very unusual settings.

With these shots we start the film. Thus, it is possible for the spectators to see right at the beginning which products are produced during the tour through the production halls. Because in the corporate film it takes some time before the finished product is seen. Also at the end of the video, products from aap are shown. Here it is mainly tools manufactured by aap that serve the optimal insertion of the implants into the body of the patients inside.

⬇︎ Video stills with examples of the boards for the corporate film medical technology ⬇︎


    CUSTOMER:

    aap Implantate AG, Berlin

    TOPIC:

    Medical technology

    WEBSITE: 

    PRODUCED:

    November – December 2020

    OUR JOBS

    • Research, organization and planning of the film production in Berlin, Germany
    • Shooting with own equipment (Sony FS7, Nikon Z6)
    • directing and interviews
    • Post production and color grading with AVID Symphony on MacPro
    • Graphic animation with After effects
    • Research and music selection
    • Adding of German and English graphic elements
    • Transcoding for HD exploitation