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TV report – The Lace Creations of Fashion Designer Irene Luft

Old tradition and delicate fashion

Munich-based designer Irene Luft creates elegant, extravagant dresses that every woman is bound to fall in love with. Her trademark is lace, which she has made in the Vogtland region. Her designs are idiosyncratic, almost sculptural, classically elegant, very exclusive and always a little progressive. At Berlin Fashion Week 2013, she sent her models onto the catwalk wearing gas masks made from lace. This is the fifth time the Munich designer has worked with Plauen lace for her collection. You could say that lace has become her trademark. And in doing so, she naturally brings two things together and makes them wearable: Couture and lace, which has always been the icing on the cake of haute couture.

A film production for euromaxx, Deutsche Welle

We accompanied Irene Luft to the Reuter & Sohn embroidery workshop in Auerbach. This is where the lace is created that she then uses in her collections. We also met her in her studio in Munich, where her fashion is created. And of course we also fell in love – the dresses are simply a dream!

Similar topic: Fashion Illustrator Mats Gustafson


Deutsche Welle TV | euromaxx


Fashion designer Irene Luft


August 2013


  • Research, organization and planning of the film production in Munich
  • Shooting with own equipment (Sony FS7, Nikon D800)
  • directing and interviews
  • Post production and color grading with AVID Symphony on MacPro
  • Research and music selection
  • Writing the off-text for the speaker
  • Transcoding for HD exploitation